Business Planning
Planning your business, whether just starting out, or not, can often feel like guesswork. It really doesn't have to be. There are huge numbers of wide ranging datasets to help you make information based decisions, more accurate plans and, therefore target your products and services more effectively. Information you invest resourses in daily, detailing your clients, employees and even buildings and stock can all be used to improve performance and profit. We are ISO certified for Information security management so you can be sure your information is safe.
Below are just two of the most common uses for management information - we are happy to advise as to best use of data, analysis and presentation so call 01239 851912 or email us.
Example 1. Customer Profiling.
In order to plan effectively you need to know who might make use of your products and/or services and where they are located. If you are setting up a new business you will have a good idea of who these potential clients are, if you are already established you will have a current client list.
We can take you current client list or your potential customer and profile them (which simply means look at their characteristics). We access relevant data sources (increasingly these are becoming less expensive or even free) and find people and areas with similar profiles. This might be as simple as a single age group, or as complex as a specific age group, with more than two cars, in a detached house, who read a specific newspaper.
OUTCOMES:
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The size of potential market and your share of that market; and
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Where to target your business.
Example 2. Site Location
This is true for educational institutions, hospitals, care homes or businesses. It is vital to know the population profile and the accessibility of your site to them.
Accessibility studies can be undertaken using road, rail and other transport networks. The analysis of drive times or travel times can be analysed for peak time travel, public transport, walking or just be an 'as the crow flies' analysis.
OUTCOMES:
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Where to site your new free school or other establishment; and
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Where to target your activity.
In the current climate decisions about future planning are vital. Maximising the benefit you can receive from your management information and customer databases is a cost effective way of planning for the future.
We are here to help you achieve the maximum return on your investment in data.
For more information on our data, analysis, and mapping services please click HERE